Partnership Opportunities

We want your partnership with the Virginia Festival Of The Wheel to be as
beneficial to you and your business as your support will be to us. Your donation
will not only benefit a tremendous cause - the UVA Cancer Center, your business
will get a huge amount of exposure across the state. To that end, we have listed
below the many benefits of partnering with the Virginia Festival Of The Wheel.



✔ Association with an event that is sure to become Virginia’s premier automotive annual tradition.

✔ Interaction with and exposure to a well- connected, affluent audience.

✔ Branding on the Virginia Festival of the Wheel website as an Official Partner. Depending on
your participation level, you may receive a dedicated page on the site with a link-back
to your business site as well as your logo/name on the homepage of our site.

✔ Exposure in advertising in both print, broadcast, and digital media, depending on the level of participation.

✔ Opportunities for public exposure during the event utilizing product displays and demonstrations.
 

Business Exposure


The exposure businesses will receive is impressive - extensive online presence on our event website, intensive social media marketing, and presence on online event listings; press releases, and radio and print advertising (print and radio) from now until the event. The event will take place at the Sprint Pavilion on the Downtown Mall and starts with a Welcome Reception Saturday night on the Stage for the car owner/participants, Virginia Festival of the Wheel sponsors with all of their invited guests. We'll have drinks and light fare, a silent auction and live music. There will also be brief talks by a representative from the UVa Health Foundation, by the Virginia Tech Hybrid Electric Vehicle Team and by the Perrone Corporation, the developer of a fully automated self-driving vehicle built here in Charlottesville. Oliver Kuttner has also been invited to also attend and introduce his prize winning 200 mpg vehicle and share his story. This interaction between attendees will truly be beneficial for Sponsoring businesses.

For the 'car show' event on Sunday, sponsors will have the opportunity for physical exposure to over 1000 auto enthusiast from across the state. Sponsors will have dedicated 20x10 or 10x10 tents (depending on the level of sponsorship) where they will be able to present whatever they wish - auto dealership sponsors may show off up to 4 vehicles if they wish. We want you to have the opportunity and space to present your business in its very best light to the public. A hospitality tent will be available for Participants and Sponsors for the entire event. We will also provide all 80 + participants a gift bag which will include a map of the shops and restaurants on the Downtown Mall and discount coupons furnished by the DBAC which will encourage wives and children to shop on the Mall - so anything you might want to include as a sponsor as far as promotional materials, giftcards, etc can be included.

The Charlottesville Radio Group will be broadcasting live from the Pavilion and we will have extensive promotion on 3WV, Z95, WINA, The Corner and ESPN prior to the event to promote the event. Print advertising in Albemarle Magazine, Cville Weekly, and The Daily Progress will also promote our event from now until October. Our primary emphasis throughout will be to stimulate interaction between everyone present to make this an enjoyable and good learning experience and establish The Virginia Festival of the Wheel as the premiere automotive event in the Commonwealth of Virginia. It is our goal that this event will continue to grow in size and stature which will make Charlottesville the annual destination for Classic Car Enthusiasts from the entire region AND give the UVA Cancer Center a nice financial boost so they can continue to make great strides in fighting cancer in our community.


Sponsorship Levels



EVENT NAMED SPONSOR

✔ Every time The Virginia Festival Of The Wheel is mentioned, advertised or online,
your company’s name will be right next to it.

✔ Will receive 10 VIP tickets for the Reception and the Festival including reserved parking and Hospitality Tent access.

✔ 40 additional tickets for your invited customers, employees, or guests for the Festival on Sunday.

✔ A 10’x20’ tent in a prominent location on the Pavilion Plaza. Space for demo auto.

✔ Your company logo (with link-back) will be displayed on Event website on the homepage banner - plus you will have a banner on the homepage plus a dedicated page on our website to promote their business. Logo/mention on all Event advertising in radio commercials and radio and TV mentions, all Social Media marketing, and print advertising. The Event will always be identified as the The Virginia Festival of the Wheel, presented by “Your Name Here”.

GOLD LEVEL SPONSOR

✔ Will receive 6 VIP tickets for the Reception and the Festival including Reserved Parking and Hospitality Tent Access.

✔ 20 tickets for your invited customers, employees or guests to the Festival.

✔ A 20’x10’ tent with space for demo auto display or product display.

✔ Company logo will be displayed on Event website (with link-back), included
in Radio commercials and radio and TV mentions, all Social Media marketing, and print advertising.


SILVER LEVEL SPONSOR

✔ Will receive 2 VIP tickets for the Reception and the Festival including Reserved Parking and Hospitality Tent Access.

✔ 10 tickets for your invited customers, employees or guests to the Festival

✔ A 10’x10’ tent with space for product display.

✔ Will receive 2 VIP tickets for the Reception and the Festival including Reserved Parking and Hospitality Tent Access.

✔ Company logo will be displayed on Event website (with link-back), and promoted in Social Media marketing