About

A "Celebration Of The Automobile" To Benefit UVA Cancer Center


Presenting the finest display of Collector Classic Automobiles in the State of Virginia in this brand new event. These will be distinctive vehicles - many you've NEVER seen in a venue like no other car show. The Virginia Festival of the Wheel is a 501.C.3 Corporation (sponsorships and donations are all tax deductible) and all proceeds will be donated to the UVA Cancer Center to assist in the tremendous work they do. We're lining up sponsors for the event right now - giving businesses a unique and terrific opportunity to align themselves with this massive community event that is sure to be an Annual Charlottesville Tradition for many years to come - not to mention giving those businesses a sensational amount of exposure in the process!

The Event

This will be a two-day event with a Welcome Reception for Participants, Sponsors and invited guests at the Sprint Pavilion on the Downtown Mall Saturday Evening October 6. The auto show itself will be in the Sprint Pavilion on Sunday, October 7. Our goal is to raise significant funds from this event to make a donation to the UVA Cancer Center, which has made such a difference in the lives of those who have received treatment there and are now cancer free.

Over 80 of the finest classic and collector cars in the region will be presented and judged at The Virginia Festival Of The Wheel. This event will draw over 1,000 auto enthusiasts and their families to Downtown Charlottesville for this weekend and our goal is to provide them with a great experience and share our beautiful City with them. We believe that our merchants on the Downtown Mall will appreciate their presence as well. We can only accomplish this goal with the generous support of firms and individuals who are willing to participate as partners in this event as sponsors, vendors, advertisers or donors to help make this inaugural event a success, which will assure that it will become an annual event.

Sponsorship Opportunities

There is no other event of this type in Virginia and with your assistance, we will make it the finest in the Mid-Atlantic region, which would be wonderful on many different levels for our City of Charlottesville. This event offers a tremendous opportunity for sponsors to build their Brand and to have direct personal contact with attendees who share a unique demographic profile.

The exposure businesses will receive is impressive - extensive online presence on our event website, intensive social media marketing, and presence on online event listings; press releases, and radio and print advertising (print and radio) from now until the event. The event will take place at the Sprint Pavilion on the Downtown Mall and starts with a Welcome Reception Saturday night on the Stage for the car owner/participants, Virginia Festival of the Wheel sponsors with all of their invited guests. We'll have drinks and light fare, a silent auction and live music. There will also be brief talks by a representative from the UVa Health Foundation, by the Virginia Tech Hybrid Electric Vehicle Team and by the Perrone Corporation, the developer of a fully automated self-driving vehicle built here in Charlottesville. Oliver Kuttner has also been invited to also attend and introduce his prize winning 200 mpg vehicle and share his story. This interaction between all of the attendees will truly be beneficial for businesses who sponsor our event.

For the 'car show' event on Sunday, sponsors will have the opportunity for physical exposure to over 1000 auto enthusiast from across the state. Sponsors will have dedicated 20x10 or 10x10 tents (depending on the level of sponsorship) where they will be able to present whatever they wish - auto dealership sponsors may show off up to 4 vehicles if they wish. We want you to have the opportunity and space to present your business in its very best light to the public. A hospitality tent will be available for Participants and Sponsors for the entire event. We will also provide all 80 + participants a gift bag which will include a map of the shops and restaurants on the Downtown Mall and discount coupons furnished by the DBAC which will encourage wives and children to shop on the Mall - so anything you might want to include as a sponsor as far as promotional materials, giftcards, samples, or invitations can be included.

The Charlottesville Radio Group will be broadcasting live from the Pavilion and we will have extensive promotion on 3WV, Z95, WINA, The Corner and ESPN prior to the event to promote the event. Print advertising in Albemarle Magazine, Cville Weekly, and The Daily Progress will also promote our event from now until October. Our primary emphasis throughout will be to stimulate interaction between everyone present to make this an enjoyable and good learning experience and establish The Virginia Festival of the Wheel as the premiere automotive event in the Commonwealth of Virginia. It is our goal that this event will continue to grow in size and stature which will make Charlottesville the annual destination for Classic Car Enthusiasts from the entire region AND give the UVA Cancer Center a nice financial boost so they can continue to make great strides in fighting cancer in our community. We'd love your help!

Contact Denise Hood 434 964 7511 if you'd like to discuss our SPONSORSHIP OPPORTUNITIES<

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